Think of the make-up lines leading the Egyptian market. Imagine that behind them lays the talent of innovation from an authentic Egyptian company. MISR COSMETICS company was established in 1983 to work in the field of cosmetics, perfumes, and personal care products, both assembling and distribution. We proudly launched our first brand AMANDA on February 24th, 1984.
Ever since that date, AMANDA has been securing a leading position among other local brands in the Egyptian market. AMANDA was ranked as number 1 local makeup brand in Egypt, according to Euromonitor International. MISR COSMETICS has other make-up brands such as CIAO and SANDY. Furthermore, in 2009 MISR COSMETICS knocked the door of the personal care sector by introducing foot cream, hand&nail cream, and Body splash.
We strongly believe that BEAUTY is a dream that requires a great deal of passion, instinct, and years of experience. We believe that BEAUTY should be a pleasure and a realistic dream for all women.
Misr Cosmetics' mission is to consistently ensure a leading position among specialized companies in the Egyptian cosmetics market. Misr Cosmetics is the beauty care and colors expert, who gained its position through the relentless monitoring of fashion trends and persistence to provide premium quality products to satisfy beauty needs for all women.